Thursday, March 12, 2009

Nano - Will it serve as a straw for drowning auto Industry

Today when every country is scared of their economy will they able to survive in this global recession .When every industry is facing downturn count from real state to IT industry to manufacturing industries in every part of the world there is lot of chaos How they can survive?

At this time of global recession when Auto industry is worstly hitted every automaker is in loss from General Motors to Kinetic than at this will launching of NANO in Indian Market by Mr Ratan Tata chairman of TATA MOTORS will provide some relief to the auto industry.

But we can see when maximum auto makers is in loss only one auto maker is in profit MARUTI they are making wonders, they are making profit even they are increasing their production as well as their manpower because their small segment cars are selling at the same speed as before even an increse of 4 % is seen in their sales as they are selling their products at the same price and even increase their availability.

With succes of MARUTi everyone is expecting that NANO will survive in the Market because of some reasons it is better than Maruti 800

-> NANO is Cheaper than Maruti 800 .
-> NANO looks better and having great design than Maruti 800.
-> NANO is 8 percent smaller — bumper to bumper than Maruti 800.
-> NANO has 21 percent larger seating capacity than Maruti 800.
-> NANO is more fuel efficent than Maruti 800.
With these specialties everyone is expecting that NANO will leave its competitiors behind such as MARUTI 800 ,SPARK ,i10,Zen Astilo.It will blast in small segment cars.

For a realistic comparison we should look at China, there is a model from Cherry for 5200 $ which has dual air bags and features available in mid segment cars in India. So with specification of Nano a 2500$ car could have been built there.

When at this time of recession everyone wants a gthing in which they have to invest less and they will get good return from it and NANO is the car in the auto industry that can bring relieve people who wants to invest in the market for their personal transpotation as it is providing the thing they want with great returns

NANO as it nicknamed "People's Car" will definately fullfill the RATAN TATA dream to migrate the Middle class person from 2 wheller to 4 wheeler and definately he will achieve what he expected and we should give fullmarks and regards to TATA family for bringing such a car at this time.

Next month NANO will be on the road and we indians expects it should make wonders and help our auto industry to come out of this global recession and launching and success of NANO will provide opportunities to other auto makers to launch their cheapest and best auto product in the market to survive.

Best of Luck to TATA and NANO

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