Emerging Marketing Mantra:Fear better than Sex

Hi
To all

Today when i were reading ET there was a post that today companies are using Fear Factor rather than Sex Factor in their Ad campaigns.

It is really true that today customers are inclining more towards their health and safety rather than impressive ads in which they promises to make them attractive to the opposite sex.

Know days every nation is facing Swine Flue problem and people and governments are more inclining towards the health of people and at this time companies who are having different brands related to the health of people are making money and using this time.

Health care companies are using fear factor to promote their products and undoubtedly some companies have increase their profit to 200 percent.

Reason for this consumers are more awaken.

They are more interested in their health as compared to attract opposite sex.

Companies are using this mantra to show fear to consumers and sell their products.


May be companies are forgetting their ethics for money

But they are using right mantra at right time to make profit

thanks