VAS is Value Added Services these are the services that are provided by the telecom operators to its customers for their benefits, entertainment (such as games, ringtones, songs), cricket info, sports info, astrology, TV serials, and many others services
These value added services are benefiting heavily to these telecom operators
These Value Added Services are earning nearly 10% percent of telecom operators revenue for eg RCOM earns more than 550 crores this year from VAS services,idea earns 8% of its revenue this is the reason they are promoting VAS services and using innovative ideas to bring new services in the market that benefits them in earning high revenue.
For eg what strategies they are using to make money first they are providing numbers to the telecallers of companies for the of their product promotion and make money from them and charge customers for restricting these calls.
No investment and heavy profit business.
I am giving you example which shows that operators are now emphasizing mainly on their VAS services
VODAFONE in their advertisement there are cartoons performing different acts and in acts they are promoting their value added services rather than their network and the real services for which they are in the field .So from this you can expect how much telecom operators are earning from VAS services
Recently TRAI has announced some rules and regulations against these telecom operators to contain them exploiting their customers
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