Hi
To all
Today when i were reading ET there was a post that today companies are using Fear Factor rather than Sex Factor in their Ad campaigns.
It is really true that today customers are inclining more towards their health and safety rather than impressive ads in which they promises to make them attractive to the opposite sex.
Know days every nation is facing Swine Flue problem and people and governments are more inclining towards the health of people and at this time companies who are having different brands related to the health of people are making money and using this time.
Health care companies are using fear factor to promote their products and undoubtedly some companies have increase their profit to 200 percent.
Reason for this consumers are more awaken.
They are more interested in their health as compared to attract opposite sex.
Companies are using this mantra to show fear to consumers and sell their products.
May be companies are forgetting their ethics for money
But they are using right mantra at right time to make profit
thanks
Friday, August 21, 2009
Thursday, August 20, 2009
Internet Marketing
Hello Friends
In CII two days Annual Marketing Summit on the second day hottest topic for the discussion was increasing the share of Digital Marketing in the Marketing Department Of India
Reasons to promote Digital marketing in India that were given in Summit
1 As number of internet users are increasing at a very high pace.
2 Digital marketing is quite economical as compared to other marketing techniques.
3 Internet Marketing is more fruitful as compared to the Printing and Ads marketing.
4 Customer Response can be tapped easily.
5 Reaching to the target Customers is quite easy as compared in other marketing techniques.
6 Creating value for customers and getting value from customers which is the basic tool for an organization can be implemented in Dig ital Marketing quite easily.
7 Internet is giving marketing a new platform to perform and company offering can be easily understood by customers on net quite easily.
So in my view digitalization and using technology for marketing is a new and innovative tool for marketing in future
Thank uou
In CII two days Annual Marketing Summit on the second day hottest topic for the discussion was increasing the share of Digital Marketing in the Marketing Department Of India
Reasons to promote Digital marketing in India that were given in Summit
1 As number of internet users are increasing at a very high pace.
2 Digital marketing is quite economical as compared to other marketing techniques.
3 Internet Marketing is more fruitful as compared to the Printing and Ads marketing.
4 Customer Response can be tapped easily.
5 Reaching to the target Customers is quite easy as compared in other marketing techniques.
6 Creating value for customers and getting value from customers which is the basic tool for an organization can be implemented in Dig ital Marketing quite easily.
7 Internet is giving marketing a new platform to perform and company offering can be easily understood by customers on net quite easily.
So in my view digitalization and using technology for marketing is a new and innovative tool for marketing in future
Thank uou
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