Hello Friends
In CII two days Annual Marketing Summit on the second day hottest topic for the discussion was increasing the share of Digital Marketing in the Marketing Department Of India
Reasons to promote Digital marketing in India that were given in Summit
1 As number of internet users are increasing at a very high pace.
2 Digital marketing is quite economical as compared to other marketing techniques.
3 Internet Marketing is more fruitful as compared to the Printing and Ads marketing.
4 Customer Response can be tapped easily.
5 Reaching to the target Customers is quite easy as compared in other marketing techniques.
6 Creating value for customers and getting value from customers which is the basic tool for an organization can be implemented in Dig ital Marketing quite easily.
7 Internet is giving marketing a new platform to perform and company offering can be easily understood by customers on net quite easily.
So in my view digitalization and using technology for marketing is a new and innovative tool for marketing in future
Thank uou
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